Brazil's Top Fitness Apps Q4 2020 Performance Insights

In the fourth quarter of 2020, Brazil's fitness enthusiasts showed their app preferences through downloads and usage, according to Sensor Tower's insights. Here's a look at how the top 5 fitness and weight loss applications performed on the unified platform.

Strava: Run, Bike, Hike saw a downward trend in revenue from $39K to $29K, with downloads decreasing from 71K to 61K. The app's weekly active users peaked at 1.15M in late December, despite a dip to 953K in early December.

MyFitnessPal: Calorie Counter experienced fluctuating revenue, starting at $8K and dropping to $7K by year-end. Downloads hit a high of 24K at the beginning of the period but fell to around 13K. The app's active users declined from 405K to 364K.

Freeletics: Workouts & Fitness showed an initial revenue decrease from $9K to $7K, but ended with a rise to $9.7K. Downloads had a high point of 11K in late October, with a significant jump to 14K in the final week. Active users grew from 64K to 75K by the quarter's end.

YAZIO Calorie Counter & Diet saw a revenue drop from $10.9K to $2.5K mid-quarter, but recovered to $10K. Downloads peaked at 57K in late September, with a notable increase to 48K in the last week. Weekly active users saw a decline from 421K to 395K, but surged to 486K in the final week.

Finally, Queima Diária - Treino em Casa had its revenue fluctuate, starting at $4.4K and reaching $5.2K in the closing week. The app's downloads began at 17K, dipped to 7.4K, and rebounded to 14K. Active users increased from 182K to a high of 230K by the end of December.

For more detailed insights and data on app performance, Sensor Tower's platform offers an extensive analysis of market trends and user engagement.